Pune, July 13, 2022 (GLOBE NEWSWIRE) — The global household cleaning products market size stood at USD 235.76 billion in 2021. The market is expected to surge from USD 247.94 billion in 2022 to USD 334.16 billion by 2029 at 4.4% CAGR during the forecast period. Fortune Business Insights™ has deep-dived these inputs in its latest research report titled, “Household Cleaning Products Market, 2022-2029.

According to the study, household cleaning products could be sought-after across emerging and advanced economies. The trend is largely attributed to the demand for hygienic products, including floor, toilet, and bathroom cleaners. Meanwhile, the COVID-19 pandemic has potentially disrupted the industry, prompting innovations and technological advancements globally.

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Report Scope & Segmentation:

Report Attribute Details
Market size value in 2021 USD 235.76 Billion
Revenue forecast in 2029 USD 334.16 Billion
CAGR4.4% (2022-2029)
Base Year 2021
Historic Years 2018 – 2020
Forecast Years 2022 – 2029
Segments Covered By Product Type, By Application, and By End Use
Forecast Units Value (USD Billion), and Volume (Units)
Quantitative Units Revenue in USD million/billion and CAGR from 2022 to 2029
Regions Covered North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World
Countries Covered United States., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others
Number of Companies Covered Church & Dwight Co. Inc., Colgate-Palmolive Co., Godrej Consumer Products Ltd., Henkel AG & Co. KGaA, Kao Group, The Procter & Gamble Co., Reckitt Benckiser Group Plc., S. C. Johnson & Son Inc., Goodmaid Chemicals Corporation, Unilever NV
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.
Customization Scope Avail customized purchase options to meet your exact research needs.


Laundry Detergents to Remain Dominant with Growing Need for Clean Clothes

With respect to product type, the market is segregated into laundry detergents, surface cleaners, dishwashing products, toilet cleaners, and others. The laundry detergent segments could contribute notably toward the global market share due to the need for hygienic clothes and product launches. For instance, in April 2021, Unilever Group joined hands with LanzaTech and India Glycol to roll out the world’s first laundry capsule from industrial carbon emissions.

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Major Players Profiled Covered in the Household Cleaning Products Market Report are:

  • Church & Dwight Co. Inc. (U.S.)
  • Colgate-Palmolive Co. (U.S.)
  • Godrej Consumer Products Ltd. (India)
  • Henkel AG & Co. KGaA (Germany)
  • Kao Group (Japan)
  • The Procter & Gamble Co. (U.S.)
  • Reckitt Benckiser Group Plc. (U.K.)
  • S. C. Johnson & Son Inc. (U.S.)
  • Goodmaid Chemicals Corporation (Malaysia)
  • Unilever NV (U.K.)

Report Coverage

The report offers a comprehensive perspective of the market size, share, revenue, and volume. It has deep-dived into SWOT analysis. Quantitative and qualitative assessments have provided a holistic view of the market. The primary interviews validate assumptions, findings, and the prevailing business scenarios. The report also includes secondary resources such as annual reports, press releases, white papers, and journals.

Drivers and Restraints

Traction for Natural Products to Drive Innovations

Industry participants expect the trend for organic products to foster the household cleaning products market share during the forecast period. Lately, green products have set the trend across developed and developing economies. Soaring demand for natural products could complement the sustainability trend in the ensuing period. Moreover, surface cleaners, laundry detergents, and toilet cleaners could witness bullish demand. With the use of chemical products witnessing a plunge, stakeholders are poised to inject funds into organic products. However, lack of customer retention and changing customer behavior may challenge leading companies to boost their portfolios.

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Regional Insights

Asia Pacific to Witness Investment Galore with Trend for Bio-friendly Products

Stakeholders expect the Asia Pacific market to grow following the trend of shifting preference for bio-friendly products. The burgeoning population across China and India has encouraged manufacturers and suppliers to emphasize emerging markets. Consumers have exhibited traction for organic and natural cleaning products amidst environmental concerns from toxic chemicals. To illustrate, in September 2020, Proklean Technologies introduced green floor cleaners and liquid detergents in the Indian market.

The North America household cleaning products market growth could be noticeable in the wake of surging demand for safe and efficient home care products. The demand for laundry detergents, dishwashing products, and surface cleaners is expected to be pronounced across the U.S. and Canada. The trend will encourage investments across the region, prompting leading companies to propel their portfolios.

The Europe market outlook will be strong following the surge in R&D activities to streamline eco-friendly household cleaning products. Besides, rigorous regulations have led manufacturers to keep up with the increased level of product quality. The presence of leading companies will also solidify the regional market in the global landscape.

Competitive Landscape

Industry Players Invest in Organic and Inorganic Strategies to Boost Portfolios

Prominent players could inject funds into mergers & acquisitions, product rollouts, technological advancements, and R&D activities. Besides, major companies could invest in innovations and product offerings in the ensuing period.

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Table of Content

  • Introduction
    • Research Scope
    • Market Segmentation
    • Research Methodology
    • Definitions and Assumptions
  • Executive Summary
  • Market Dynamics
    • Market Drivers
    • Market Restraints
    • Market Opportunities
    • Emerging Trends
  • Key Insights
    • Key Emerging Trends – For Major Countries
    • Industry SWOT Analysis
    • Regulatory Analysis
    • Recent Industry Developments – Policies, Partnerships, New Product Type  Launches, and Mergers & Acquisitions
  • Qualitative Insights – Impact of COVID-19 on Global Household Cleaning Products Market
    • Supply Chain Challenges
    • Steps taken by Companies to overcome this impact
    • Potential opportunities due to COVID-19 outbreak

TOC Continued…!

Key Industry Developments

February 2022: P&G introduced a new ‘power blast dish spray’ under its Gain brand. The product is enhanced with aroma technology, which cleans the dishes and offers a sensorial experience with its fragrance.

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Industrial and Institutional Cleaning Chemicals Market Share, and Industry Forecast 2029

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